The original Starbucks |
Once the concept was pegged
down and the business plan finalized the very first Starbucks coffee shop
opened in 1971. Today, just outside of downtown Chicago where I’m staying, there
are two Starbucks coffee shops within a ten-block radius, but there are parts of
downtown with a Starbucks at just about every block. I wonder if they like
McDonalds are keeping count of number of coffees served to date.
I now consume more filter
coffee than before and their Cappuccino goes down good. Though I can do without
their overly sweet and rich 350-calorie green tea latte. I don’t think it was
intended for green tea to be drunk like that. I have not been inside the
original store, there’s always a long queue, but looking at their site
it sounds like a coffee plus recycle based concept store. Pretty much in
keeping with Seattle’s strictly regulated recycling program. My friend’s
household has three bins in the kitchen, which are mirrored by larger bins
outside for food waste (excluding animal waste), recycling (plastic, paper,
glass, cans and so much more) and rubbish (lint, dirt, soiled food containers etc.). With
penalties they city hands out for noncompliance, a lackluster recycling
approach will not do.
Since 2010 there’s been talk
of Starbucks opening in South Africa. Unless they plan on significantly
slashing their prices or our exchange rate improving this will not be a viable
expansion strategy. A medium cappuccino is about $4.20, that’s about R45.00 at
the moment. Compared to existing South African coffee stores
a selling prices, that is steep yo.
Coffee beans on the sidewalk |
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